I just read an blog posting on “Managing Your Blog Entry – 11 Better Tips“.
It’s a useful posting that teaches to become a better blogger.
Here are some words from this posting.
You see – it’s like two points of view at work here. Overall, what we have is Vincent Maher who, despite writing in a new medium, still can’t let go of those old media roots. To them, it’s still all about accumulating as many readers as possible, about keeping them on your site, about pandering to your audience – about everything, in other words, except saying something meaningful and being honest to yourself.
I’ve seen a lot of former (and not so former) journalists go this route, in my own field as well as others. It’s disturbing, because they (and sometimes others) think they gain some sort of credibility through popularity, as though if they grab a large enough mass of readers they will, by this fact, be important.
It’s a chimera, of course. The keys to blogging (if not being Prom Queen) are honesty, integrity and meaningfulness. You will gain much more if you just write what you need or want to write and let the audience fall where it may. Even if you have only three readers, if you are able to connect with and really engage with them, then no number of hangers-on will replace them after the switch from substance to dross.